# Vinay Bandi — Lead Frontend Engineer

> Lead Frontend Engineer with 11+ years of experience building and scaling frontend platforms for high-traffic, SEO-critical products. This is the personal portfolio of Vinay Bandi, covering product case studies, engineering notes, and background.

The site is built with the Next.js App Router and is statically prerendered. Every page listed below is a standalone route on https://www.vinaybandi.com.

## Main

- [Home](https://www.vinaybandi.com): Overview, selected work, and how Vinay approaches frontend platform engineering.
- [Work](https://www.vinaybandi.com/work): Product case studies in platform, architecture, and CMS.
- [Engineering](https://www.vinaybandi.com/engineering): Problems beyond the feature backlog — custom tooling, audits, and automation.
- [Experience](https://www.vinaybandi.com/experience): Career journey across multiple brands and roles.
- [About](https://www.vinaybandi.com/about): Background, focus areas, and contact.
- [Stats](https://www.vinaybandi.com/stats): The colophon — how this site is built, the stack, and the live deployment.

## Work case studies

- [Scaling an SEO-Critical Web Platform](https://www.vinaybandi.com/work/seo-platform): Migrated a healthcare platform with tens of thousands of pages from Gatsby to Next.js, improving release velocity, performance, and SEO reliability at scale.
- [Building a Multi-Brand Frontend Platform](https://www.vinaybandi.com/work/multi-brand-platform): Architected a shared frontend platform supporting multiple brands through one marketing app, one office directory, and a single themed design system.
- [CMS 2.0 — Decoupling Content and Design](https://www.vinaybandi.com/work/cms-2): Redesigned the CMS architecture using Contentful Studio to reduce content type sprawl and remove engineering from routine layout and design changes.
- [Server-Side Personalization at Scale](https://www.vinaybandi.com/work/server-side-personalization): Personalizing pages by the visitor's nearest office — resolved server-side from CloudFront geolocation and a persistent cookie, with token replacement rendered into the first paint so there is no flicker or layout shift.
- [Composable Personalization with Contentful Studio](https://www.vinaybandi.com/work/composable-personalization): A custom Segments Container atom that lets marketing author location-specific layouts by composition, with the server rendering only the segment that matches the visitor's facility code.
- [Digitalization of Forms](https://www.vinaybandi.com/work/digital-forms): Replacing static, document-based forms with a dynamic, schema-driven forms platform — validated, accessible, and reusable across brands. (In progress.)

## Engineering notes

- [Observability for an SEO-Critical Frontend Platform](https://www.vinaybandi.com/engineering/frontend-observability): Instrumenting a static, SEO-critical platform in Sentry — real-user Core Web Vitals at p75, server-side Brandfolder and Contentful timings, a ~99.8% cache hit rate on the facilities lookup, and third-party script errors (GTM, VWO, Freshpaint) isolated from first-party regressions.
- [Contentful Batch Updates](https://www.vinaybandi.com/engineering/contentful-batch-updates): A script that makes surgical, query-targeted content edits across many Contentful entries so editors no longer hand-edit them one by one.
- [Contentful Atoms Audit](https://www.vinaybandi.com/engineering/contentful-atoms-audit): A script that scans every experience to report exactly where each atom/component is used, exporting an Excel workbook per environment.

## Optional

- [Full content](https://www.vinaybandi.com/llms-full.txt): Every page's readable content inlined in one file.
- [Sitemap](https://www.vinaybandi.com/sitemap.xml): Full list of routes.