VBVinay BandiLead Frontend Engineer
Vinay BandiBuilding @ TAG

// Lead Frontend Engineer

VinayBandi.

I engineer frontend platforms that scale across teams, brands, and tens of thousands of pages.

11+ years building and scaling frontend platforms for high-traffic, SEO-critical products — serving 1,000+ locations across dental, emergency, veterinary, and consumer health with national SEO traffic.

View my workContact me
TSvinay.ts
1// 11+ years, condensed2const engineer: LeadFrontend = {3  name: "Vinay Bandi",4  role: "Lead Frontend Engineer",5  base: "Chicago, IL",6  experience: "11+ years",7  focus: ["platforms", "design systems", "SEO at scale"],8  stack: ["React", "Next.js", "TypeScript"],9  scalesTo: 10_000, // pages10  currentlyAt: "The Aspen Group (TAG)",11};12export default engineer;
Platform ownership at scaleMulti-brand · multi-domainSEO-critical platformsDesign systems & CMS
11+
Years building platforms
1,000+
Locations served
10k+
Pages at scale
5+
Brands unified
Experience

Roles & impact

11+ years building for the web — from jQuery and AngularJS to leading React platform architecture across Adobe, Staples, and healthcare at scale.

Full experience
2022 — Now
Lead Software Engineer· The Aspen Group (TAG)
Now
2019 — 2022
Sr → Lead Front End / ReactJS Developer· Cardinal Intellectual Property
2018 — 2019
UI Developer / ReactJS Developer· Staples
2016 — 2018
Front End / ReactJS Developer· Adobe
2015 — 2016
UI Developer· BBVA Compass
2014
UI Developer· GlobalLogic
Platform & Tooling

The stack behind production platforms

Tools I use to build, test, ship, and operate frontend platforms in production — from the design system and content layer to CI/CD, observability, and Core Web Vitals.

Frontend Platform

Core architecture and shared app state.

ReactNext.js (App Router)TypeScriptZustandReact Hook FormZod

Design System & UI

Component foundations and living documentation.

MUITailwind CSSshadcn/uiStorybook

Content & SEO

Content modeling, delivery, and SEO reliability.

ContentfulGraphQL (Content APIs)Contentful StudioContentKingTechnical SEO

Testing & Quality

Automated confidence and code-quality gates.

VitestReact Testing LibraryPlaywrightESLintPrettierConventional CommitsSonarQube

Delivery & Infra

CI/CD, infrastructure, and safe rollouts.

GitLab CIArgo CDSpinnakerKubernetesCloudFrontLaunchDarkly

Observability & Performance

Production health and Core Web Vitals.

SentryGCP MonitoringCore Web VitalsLighthouseCrUXSearch Console
Selected Work

Case studies in scale & reliability

All work
01platform.web
CompletedPlatform6 min read

Scaling an SEO-Critical Web Platform

Migrated a healthcare platform with tens of thousands of pages from Gatsby to Next.js, improving release velocity, performance, and SEO reliability at scale.

Tens of thousands of pagesGatsby → Next.jsSEO-critical
Read case study
02personalization.edge
CompletedPersonalization6 min read

Server-Side Personalization at Scale

Pages that reflect the visitor’s nearest office — name, phone, city — resolved on the server from CloudFront geolocation and a persistent cookie, so the first paint is personalized with no flicker or layout shift.

CloudFront geolocationSSR, no flickerZero layout shift
Read case study
03forms.platform
In progressPlatform4 min read

Digitalization of Forms

Replacing static, document-based forms with a dynamic, schema-driven forms platform — validated, accessible, and reusable across brands — built alongside our Principal Engineer.

Schema-drivenValidated & accessibleWith Principal Eng
Read case study
How I work

Principles that guide the build

Systems that scale with the business

Design frontend platforms that absorb new brands, pages, and teams without rewrites.

Decisions with clear tradeoffs

Make architectural calls explicit — weighing performance, cost, and delivery speed.

Performance, SEO & accessibility

Treat Core Web Vitals, crawlability, and a11y as first-class production constraints.

Less engineering toil

Empower content teams to ship safely, keeping engineering off the critical path.

Certifications

Verified credentials

Official Contentful certifications backing the content-platform and CMS architecture work.

Verified

Contentful Certified Professional

Contentful

Issued May 2025 · Expires May 2027Verify
Verified

Verified Skill Badge: Studio for Developers

Contentful

Issued Jan 2026Verify
Recommendations

What colleagues say

Vinay helped build the React tech stack, architecture, and standards from scratch. He consistently showed strong technical leadership and ownership.
HL

Hui Li

Head of Software Engineering

Cardinal Intellectual Property

Vinay is highly dependable, technically strong, and not afraid to raise important issues. You can trust him with both team collaboration and complex engineering challenges.
DM

David Munger

Full Stack Architect

Cardinal Intellectual Property

Vinay is a dedicated and detail-oriented engineer. He stood up a complete UI application in a short time without compromising quality and was consistently the go-to person on the team.
SG

Shilpa Ganesan

Associate Director of Software Engineering

Staples