Selected Work

Case studies in scale & reliability

Selected case studies focused on platform scale, multi-brand architecture, and content systems — the work behind high-traffic, SEO-critical products.

01platform.web

CompletedPlatform6 min read

Scaling an SEO-Critical Web Platform

Migrated a healthcare platform with tens of thousands of pages from Gatsby to Next.js, improving release velocity, performance, and SEO reliability at scale.

Tens of thousands of pagesGatsby → Next.jsSEO-critical

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02frontend.arch

CompletedArchitecture5 min read

Building a Multi-Brand Frontend Platform

Architected a shared frontend platform supporting multiple brands through one marketing app, one office directory, and a single themed design system.

5 brands, 1 codebaseThemed design systemConfig-driven

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03cms.arch

CompletedCMS7 min read

CMS 2.0 — Decoupling Content and Design

Re-architected a multi-brand Contentful platform — from one shared space nearing the content-type ceiling and manual deploys to Studio with a small space per brand — cutting content-type sprawl and taking engineering off the critical path for design changes.

Contentful StudioLess content-type sprawlNo-eng layout edits

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04personalization.edge

CompletedPersonalization6 min read

Server-Side Personalization at Scale

Pages that reflect the visitor’s nearest office — name, phone, city — resolved on the server from CloudFront geolocation and a persistent cookie, so the first paint is personalized with no flicker or layout shift.

CloudFront geolocationSSR, no flickerZero layout shift

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05personalization.cms

CompletedPersonalization5 min read

Composable Personalization with Contentful Studio

A custom Segments Container atom that lets marketing author location-specific layouts by composition — nesting normal atoms inside facility-code-targeted segments, with the server rendering only the matching one.

Segments Container atomNo-code for editorsServer-rendered match

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06forms.platform

In progressPlatform4 min read

Digitalization of Forms

Replacing static, document-based forms with a dynamic, schema-driven forms platform — validated, accessible, and reusable across brands — built alongside our Principal Engineer.

Schema-drivenValidated & accessibleWith Principal Eng

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