Context

Aspen Dental transitioned to The Aspen Group and expanded into a multi-brand organization (Aspen Dental, ClearChoice, WellNow, Lovet, Chapter, and more).

Problem

• A single-brand architecture doesn’t scale as new brands are added
• Separate apps per brand would multiply complexity and maintenance cost
• Content teams needed flexibility without engineering dependency

My Role

• Contributed to the platform strategy and implementation
• Helped ensure the architecture stayed simple and maintainable
• Worked with content/platform teams on brand configuration workflow

Approach & Key Decisions

Two apps, clear responsibilities

• Digital marketing app: all landing pages and marketing content
• Office directory app: all office/location pages
• One codebase supports multiple brands without forks

Contentful-driven brand configuration

• Editors set up content per brand per app in Contentful
• Apps query Contentful using brand + app context

Shared design system with theming

• Single component system shared across brands
• Brand-specific theme/config applied to the same components
• Consistent behavior and accessibility across brands